[Services / 02.4]

From Well… to WOW.WordPress redesign for small businesses.

◆ fig. 00 · before → after · 1 site · 2 concepts

If a quote has ever made you close the tab, keep reading. I redesign WordPress sites for businesses that deserve a great one and don't have a big budget.

Price
From €1,500
Designs
2 to choose from
Speed
95+ on mobile
Access
WCAG 2.2 AA
After launch
60 days of fixes
Get an estimate
[01] Well…Sound familiar?

Fine is the problem.

  1. 01

    It works. Nobody remembers it.

    fix → You get two different home pages, working, with your real content. Pick the one that feels like you, and I build the rest.

  2. 02

    The quote had one digit too many.

    fix → You talk to the person doing the work. AI tools take the repetitive jobs, while I make the design decisions and check the result. That's why a redesign starts from €1,500.

  3. 03

    A new design means starting from scratch.

    fix → Your pages, posts and images move to the new site, even if they were made with a page builder. Old addresses keep working or redirect, so links and search results still land somewhere.

  4. 04

    On a phone, it takes a while.

    fix → 95+ for mobile performance, measured on your live site and written into the quote. The details are in [05].

[02] …to WOWTry it

Same practice. Better first impression.

Your business doesn't change. The type, the rhythm, the way the page moves and how quickly it turns up all do.

New home page of coachmaitefinch.com: a large headline in a plain sans and a green italic on warm paper.Old home page of coachmaitefinch.com: a white page with a text menu and long paragraphs beside a photo of a room.

coachmaitefinch.com · Drag to compare the old home page with the new one.

Lighthouse on desktopBeforeAfter
Performance7097
Accessibility7796
Load time (LCP)4.1 s1.2 s

Before: measured on a saved copy of the old home page, served locally. After: the live site. Median of five runs, 8 November 2026.

[03] What you get6 things
  1. 01

    Two home pages

    Two different ideas, built and working on desktop and phone, using your real content. You choose one and we do a round of changes.

  2. 02

    A theme made for you

    A custom WordPress theme built with Sage. You edit it with the normal WordPress block editor, using blocks designed for your site.

  3. 03

    Your content, moved

    Pages, posts and images come across to the new structure. Text and photos stay as they are, tidied up where they need it. If new photos would make the difference, I'll tell you.

  4. 04

    Accessibility you can check

    The pages and forms I create follow WCAG 2.2 AA, and you get the test report.

  5. 05

    A guide to your site

    How to use it without breaking it, inside WordPress and as a PDF. Colours, fonts and blocks are documented for whoever works on it next.

  6. 06

    The code, too

    You get the finished theme and its source code. I can look after the site afterwards, or someone else can.

[04] How it works5 steps · 2 payments

It starts with your address.

  1. 01Today

    Send your address

    Give me the URL and tell me what bothers you. You'll have a written estimate within 3 working days. No call needed.

  2. 02Agreement

    Quote and deposit

    We agree what the quote covers and you pay 50%. Then I need a copy of your site. If you don't know how to make one, give me temporary access and I'll make it myself, removing personal data before I work on it.

  3. 03Design

    Two home pages

    Two working ideas on a private link. Open them when you like and show them to whoever you like. You pick one.

  4. 04Build

    The whole site

    I build the theme, move your content, and test it with a keyboard, a screen reader and real phones.

  5. 05Launch

    Handover

    We go live in the way we agree. I measure the live site against what we wrote down, you pay the other 50%, and the guide and code are yours.

[05] In writingAll of it goes in the contract

The small print, in large print.

Speed
Lighthouse on mobile: 100 for accessibility, best practices and SEO, 95+ for performance. The quote lists the pages and how I measure them: the median of five runs, on your live site. It needs decent hosting, light analytics and a cookie banner that stays out of the way. You can keep Google Tag Manager and plugins or embeds like booking, chat or maps, but the performance promise doesn't cover the part they add. If we miss the target, I keep working at no charge. If something you need makes the target impossible, I'll show you why and we'll agree what changes.
Accessibility
WCAG 2.2 AA on the pages and forms I create, tested and documented in a report. Content moved from your old site gets cleaned up, but I can't promise it meets the standard. This is a promise about quality, and it isn't legal cover.
If neither design convinces you
After the round of changes, we stop. You get half your deposit back and I keep the prototypes.
If your site isn't what we thought
When the copy of your site is very different from what you described, I update the quote before starting. You can say no and get your whole deposit back.
After launch
Defects in the theme are fixed for free for 60 days. A defect is something that doesn't work as agreed in the quote. Changes, new features, updates and new plugins aren't included. After that I can look after the site, as a monthly block of days or billed as it comes up.
What's yours
The design you chose is yours alone, with a perpetual licence for the theme. The building blocks I reuse between projects stay mine. I'd like to show your site as an example of my work, and you can say no.
AI
I use AI tools for repetitive work. Concept, design and final checks are mine. Anything sent to an outside service has personal data removed first.
[06] ProofCase studies and field reports
Home page of coachmaitefinch.com: a large headline in a plain sans and a green italic on warm paper.
2026WordPress · Sage · GSAP · Lenis

coachmaitefinch.com, restyled

Maite Finch · Psychologist and coach, Valencia

Every headline shares two typefaces, a plain sans and a green italic, on warm paper. A custom WordPress theme with GSAP and Lenis, for a practice built on conversation.

Visit the site
2026WordPress · GSAP · Lenis

A retail site drawn from one letter

Retail · through an agency

Every diagonal comes from the K in the logo and holds from desktop to phone. A full-bleed slider hints at the next slide's colour in the last twelfth of the current one.

2026WordPress · Blockstudio · GSAP

WordPress site for a ceramics manufacturer

Ceramics manufacturer

Custom Blockstudio blocks the marketing team can compose freely, GSAP motion that lets every surface and glaze take the stage, and a smart importer that turns the product catalogue into pages without manual entry.

[07] FAQUpdated ·
How much does it cost?

Redesigns start from €1,500. Where yours lands depends on the site: ten pages and a thousand pages are different jobs. Send me the address and you'll have a written estimate within 3 working days, at no cost.

How long does it take?

It depends on the same things. You get a written schedule with the quote, before you pay anything.

My site is built with Elementor or Divi. Is that a problem?

No. A new theme can't take over those pages on its own, so I rebuild them as normal WordPress blocks. The work goes in the quote.

Can I still edit the site myself?

Yes, with the normal WordPress editor and blocks designed for your site. The guide shows you how.

Will I lose my Google rankings?

I can't promise positions, and nobody honestly can. I keep your addresses or redirect them, and the new site is built to be easy for search engines to read.

Do you need my passwords?

Not to start: I only need your address. Once we've agreed, I need a copy of the site. You can send it yourself, or give me temporary access and I'll make it, then you can change the password. How the new site goes online, we decide together.

What about online shops or member areas?

Those are bigger jobs, so they cost more than a standard redesign, and the speed promise may change. Send me the address anyway and I'll tell you in the estimate whether it makes sense.

[08] Next3 working days

Show me the site.

Written estimate within 3 working days

Rather talk first?Book a 30-min call ↗