- Speed
- Lighthouse on mobile: 100 for accessibility, best practices and SEO, 95+ for performance. The quote lists the pages and how I measure them: the median of five runs, on your live site. It needs decent hosting, light analytics and a cookie banner that stays out of the way. You can keep Google Tag Manager and plugins or embeds like booking, chat or maps, but the performance promise doesn't cover the part they add. If we miss the target, I keep working at no charge. If something you need makes the target impossible, I'll show you why and we'll agree what changes.
- Accessibility
- WCAG 2.2 AA on the pages and forms I create, tested and documented in a report. Content moved from your old site gets cleaned up, but I can't promise it meets the standard. This is a promise about quality, and it isn't legal cover.
- If neither design convinces you
- After the round of changes, we stop. You get half your deposit back and I keep the prototypes.
- If your site isn't what we thought
- When the copy of your site is very different from what you described, I update the quote before starting. You can say no and get your whole deposit back.
- After launch
- Defects in the theme are fixed for free for 60 days. A defect is something that doesn't work as agreed in the quote. Changes, new features, updates and new plugins aren't included. After that I can look after the site, as a monthly block of days or billed as it comes up.
- What's yours
- The design you chose is yours alone, with a perpetual licence for the theme. The building blocks I reuse between projects stay mine. I'd like to show your site as an example of my work, and you can say no.
- AI
- I use AI tools for repetitive work. Concept, design and final checks are mine. Anything sent to an outside service has personal data removed first.