Pier Gorelli / web & AI dev
Let's talk
Pier Gorelli · freelance web & AI developerBase camp · 39.47° N, 0.38° W · ValenciaTaking on new climbs

I do dev.Web & AI development for creative agencies, when the idea is hard to build.

● human · written by hand

◆ machine · generated · 17 tokens · 1840 ms

Mapping the hard terrain of the web since 1999. Now the map includes AI.

Send me the hard part →See the work
[01] Manifestofig. 01 · wireframe → production

Keep the idea.

Change what gets

in its way.

Agencies bring the ideas. I get them through production intact. If uneven slides are what make a slider feel alive, I rewrite the maths, not the slides.

[02] Selected workField reports · client names under NDA

Client work stays confidential. So here you'll see how each project was built, not whose it is.

01 / 2026WordPress · GSAP · Lenis

A retail site drawn from one letter

Retail · through an agency

Every diagonal comes from the K in the logo and holds from desktop to phone. A full-bleed slider hints at the next slide's colour in the last twelfth of the current one.

02 / 2026Claude Code · MCP · Search Console

Image SEO that runs every day

Manufacturer · WordPress

Search Console, keyword niches and computer vision decide what each image is called and how it's captioned. Hundreds of images a day, and nobody renames them by hand.

03 / 2026Astro · GSAP · WebGL

piergorelli.com, redesigned

Own studio · Valencia

Blueprint concept, compile intro and View Transitions on showcase pages, plus a blog with almost no JavaScript. Lighthouse mobile, September 2026: 98 on the home, 99 on the blog.

Read the case study
[03] ServicesAll services →

  1. Web development for agencies

    Motion-heavy sites and CMS builds, built closely with your designers and delivered ready for your team to own.

    • Astro
    • GSAP
    • WordPress
    • Drupal

  2. AI for agencies

    Hands-on training on tools like Claude Code, followed by the custom skills and workflows your team is missing. Including an honest list of what not to automate.

    • Training
    • Claude Code
    • Custom workflows

  3. AI in products

    Chatbots and semantic search grounded in your clients' content, tested on the questions real users ask, answering with sources.

    • RAG
    • Semantic search
    • AI SDK
[04] How I work with agenciesUnder NDA · anonymised

Your design on top. My code underneath.

  1. 01

    Brief

    A call, your deck, the constraints. I reply with questions and a first idea of scope.

  2. 02

    Prototype

    The difficult interaction runs in a browser before anyone falls in love with a mock-up.

  3. 03

    Build

    Staging from day one and a written list of decisions. No big reveal at the end.

  4. 04

    Handover

    Docs, CMS training and a clean repo.

[05] From the blogAll posts →
[06] Next30 minutes

Tell me what you're building.

Book a 30-min call ↗Or send a brief